TikTok is available for both iOS and Android platforms, in this app, you can watch and create different types of short duration engaging videos that can be entertaining, informational or any other type. By repurposing product reviews and testimonial videos, you can help showcase your products being used by real people which is authentic and entertaining.Â, It is important to measure the ROI of your content on TikTok and Instagram Reels, particularly if it is a new format for your business and you are experimenting with unique content. The Reels tab which is selected by Instagram. It all started with text…, An estimated $29.24 billion is spent on online video advertising in the US each year…, ♬ Swish - Charles Stephens III, Stephan Sechi, a greater avenue for creating brand awareness and community involvement...influencers naturally become part of this by participating in hashtag challenges or promoting new launches. Drive brand awareness and ad recall amongst teens for new limited-edition bottles in India. By interacting with a popular topic, Universal Pictures was able to engage with American users to promote their upcoming movie. TikTok began as a platform for discovering new music and memes, but it is now one of the most popular destinations for videos on all sorts of topics from cooking to working out to shopping and adventure. Let’s take a look at what you can do on each platform and how you can leverage video marketing to promote your business and increase your profile views.Â. Getting started on TikTok is a snap, whether you're looking to enjoying creative content or make your first video. Let’s explore how you can leverage each platform for your business. If you’re using TikTok just for fun then it’s okay. “TikTok for Business opens an entirely new window of opportunity to create content that speaks to people and invites the community to join in the conversation,” said John Castro, Community Operations Manager, TikTok Philippines. Your business could reach new users and have a chance to experiment with new content on TikTok. Creative Center. The fastest way to gauge the popularity of your content. 6 Fans. The higher the watch time, the more engaged your audience is. (Yep, it’s more popular than Instagram.) 67.7% 32.3%. This will expire after 24 hours and you can only share to your story if you film the video inside of Instagram. Onto your Feed which can be seen by users who follow you.Â. Upload either from your mobile or shoot in the app. This guide will show you the best video length for every platform. The “Following” tab for users who already follow you. To learn more about TikTok … Happy creating! A fully immersive no judgement world where there's an audience for every voice. This means that your content has to appeal to your audience specifically in order to be presented to them but they are forgiving of the quality of production as they consume videos in bulk.Â. You can view the total video view count, the number of likes and comments...and that’s about it. Content shows you trending videos and individual post stats. The video got 1.4 million views but more interestingly, the hashtag had over 13.7 billion views with thousands of videos of users uploading their response to the challenge. Influencer Marketing Hub said it well when they said “Unfortunately, brands don’t have a face, but people do. TikTok grants an immeasurable amount of exposure to its creators: exposure that can do wonders for your business, your other social pages, or your email list. It’s easy. TikTok Creator Marketplace. In other words, it’s a marketing opportunity you don’t want to shy away from. Use the inbuilt analytics tools to measure the success of their content to inform decisions on future content, customers to target, and budgets.Â. Maximize ROI by ensuring your most important audiences see your ads and track your performance in real-time. Blog Events Business Learning Center. In order to get a … With inbuilt editing features in both platforms and the ability to upload content from your camera roll, the effort required is almost identical. Do you need to offer worldwide shipping or target ads to a certain location? According to Influencer Marketing Hub, these are some of the most popular categories on TikTok.Â, Entertainment, Dance, Pranks, Fitness/sports, Home reno/DIY, Beauty/skincare, Fashion, Recipes/cooking, Life hacks/advice, Pets, Outdoors, Consider if your product or service could fit into one of these categories and how you could create content based on that.Â, Could your beauty product be used in a skincare routine video? (But there are other ways to measure the quality of the content…), - Average watch time is a good indication if your content maintains the attention of your audience. But what’s the difference between TikTok and Instagram Reels? Customise the thumbnail by uploading an image or choosing a frame from the video. You can shoot and edit videos in the app or you could use one of Clipchamp's TikTok video templates to get you started.Â. TikTok For Business is where you can unleash your brand's creative side. Awesomeness, the ViacomCBS-owned Gen Z digital studio, announced short-form series “Noah Beck T… Instagram stories are more likely to be viewed with sound on which means you can share your videos and audio based on content on here, and your customers may actually listen. On your TikTok profile. ... And, thanks to TikTok’s Pro Accounts, you can tap into some juicy audience analytics. The Indian Express is now on Telegram. You also risk the influencer providing honest but negative feedback on your product if the content has not been agreed upon beforehand. You can edit and add more footage to your drafts. Sounds are usually 15, 30 or 60 seconds long. This is a tutorial to show you step by step, how to make a TikTok business account. Check out these Instagram Video Ad templates to ensure your videos are #instaworthy. Marketing Partners. (Pro accounts can be “business” or a “creator.” Creator accounts tend to be used by influencers.) The leading destination for short-form mobile video, One of the most downloaded apps in 40+ different countries. This can inform decisions on the type of content you make in the future and where to target potential customers.Â, With TikTok creators gaining more momentum and followers as TikTok takes off, there are more opportunities to collaborate with these influencers to promote your brand. The official platform for brand and creator collaborations on TikTok.Meet the most popular creators in TikTok.Tap into TikTok’s exclusive first-party insights on audience demos, growth trends, best-performing videos and much more. Just Creative says this is a great way to build brand trust and save money. A post shared by Kylie Skin by Kylie Jenner (@kylieskin), Another way to show your product being used is to leverage user-generated content. Whether it’s packing orders, showcasing some of your employees, an insight into the company work culture or even an office tour, people love to see what goes on behind closed doors or your website. Marketing Partners. Tap into unique engagement solutions and immersive formats to creatively and authentically connect with audiences around the world. There are three tabs here: Overview, Content, and Followers.Â, Overview shows your total idea views and followers over 7 or 28 days.Â. Not only is this a great BHS style video, it shows users the love and care they put into each of their orders and shows the product is locally made and packed. You can save your Reel to your camera roll without a watermark. | Reply to @dijanasrbija tulip vs. rose #simple #love #fashion #photography #beautiful #art #instagood #minimal #love #photooftheday #simplicity #design However, with a more familiar editing interface and close proximity to your official brand content, Instagram Reels can be a great place to post content that compliments your existing feed and you could reach new audiences in the Reels feed.Â. If your video gets featured on the ‘For You’ page, you can reach new audiences and boost your brand awareness.Â, While TikTok is in its rapid growth phase, one of the best parts is you can scroll past a video from a big brand like Nike with 1.3 million followers, to next watch a video from your local small business. Now that you have setup your TikTok profile and followed users starting checking for hashtags, videos, challenges and more that are trending. Plus, we’ve added some post ideas, marketing strategies and business tips to get you inspired! You shoot a view asking your staff questions as they get ready for work or as they work on a project. Creative Center. Check out this article for your Ultimate Guide to TikTok. Reposting your content, whether that’s Reels, Images or IGTV onto your story can reach more users than organic feed posts and encourage them to discover more content on your profile. Add visual effects and adjust the speed of any video. Finally, you have to be mindful of budgets when planning influencer marketing and determine how much product you are willing to give up for this strategy as popular influencers can charge above $1000 per video.Â. Small Business Center ... TikTok For Business is where you can unleash your brand's creative side. Trim, delete and reposition segments of your video in the timeline.Â. Not only is this informative content but it also shows users how the product looks and feels in action. If you’re a brand, business, or creator on TikTok, the chances are you’d like to get more views, likes, and comments on your content. It’s a way to further connect with your audience and reach new customers through the Reels page.Â, According to Instagram for Business, 90% of users follow a business on Instagram. Being the fastest growing social media of the decade, TikTok has around 800 million active monthly users globally. In this course, it will take you from complete newbie to a bonafide TikTok pro. Social Media Today recommends that your hashtags follow the rules STRICT which is specific, targeted, relevant, innovative, conscious and thoughtful. Marketing Partners. You can save drafts for later but you cannot edit the footage again. There is no character limit on Instagram Reels and you can add hashtags, emojis and tag other users.Â. TikTok said that it had banned six accounts for posting content promoting eating habits that are likely to lead to health problems in its latest effort to crack down on harmful content. Users can like, comment and share to friends via private message. Doing it the other way around is not advised as your video will have heavy TikTok branding and users do not appreciate cross-shared content that is branded from a different app. TikTok has launched its first augmented reality effect to make use of the LiDAR technology present in iPhone 12 Pro devices (via TechCrunch). Instagram Reels is a great place for brands to post complimentary content for their existing feed and themes. To get started, brands can use the TikTok Creator Marketplace platform to find creators within audiences that match your goals. If you are looking for ways to promote your business on TikTok, then you are in the right place. This makes TikTok the seventh most popular social media platform in the world. ... Use TikTok pro version. TikTok is popular with creators as it is a fun, informal way to post content and engage with their audience. Use TikTok Pro to access in-depth analytics on content and audience. When measuring the ROI of TikTok vs Instagram Reels, you should consider the time and effort required for each platform and the performance in relation to your goals. Head to the discover bar and you can see all that’s trending that day. Now you can access the Analytics tab in settings. It’s a great way to experiment with content and test out new product ideas. ‍ (@procreate._.vsemojis) bei TikTok | 156 Likes. If your goal is brand awareness, look for analytics on follower growth, total video viewers, and audience territories.Â, If your goal is increasing online orders, Instagram can provide insights on the number of website clicks you receive but you cannot track link clicks in TikTok.Â, One way to test which platform is producing more orders is to provide a unique offer code. Advice, resources and tools for starting a small business. If you spend most of your time on Instagram, it could be easier to adjust to the editing features in Reels as they are similar to the standard Instagram story tools. You’ll quickly know how times your view has been viewed. Although 10-29 year olds have the highest share of users, 30-39 is one of the fastest-growing age groups! For now, TikTok has the best editing features, more music and sounds to play around with, deeper analytics and a fast growing audience. No matter how big or small your business, no matter what you're making or selling, we believe your brand deserves to be discovered here. With 855 million monthly active users, TikTok is attracting big brands and celebrities who want to capitalize on their rapid growth like Samsung and Kylie Jenner. If you’re looking to reach a Gen Z audience, TikTok may be the place to be. Users can post multiple times a day without worrying about overexposure for their audience as Instagram feed scrollers may experience.Â. Instagram reports that 500+ million accounts use Instagram Stories every day and many brands report higher engagement and views on these posts than in the feed. If you are filming inside the app you can add Effects using popular Instagram filters. 💌 #smallbusiness #startup #ecommerce #beauty #australia #sidehustle #packingorders, This type of content is particularly good for beauty, cosmetics, jewellery, and clothing. Could your sneaker brand be used in a dance challenge?Â, Here are some post ideas to get you started on TikTok.Â. For example, posting a video or ad with TIKTOK15 for 15% off and a different code on Instagram like INSTAGRAM15, can help you determine if more orders are coming through a certain platform and where to focus your efforts.Â, You might discover through analytics that you have a higher number of female audiences on one platform, then you can leverage that in your content and promotions. Information on getting finance, business planning, hiring, IT, marketing … To sign up for a free TikTok Pro account head to Settings and tap Manage Account > Switch to Pro Account > choose Creator or Business. You can find a large selection of popular songs, sound effects and original sounds from other users.Â, You can adjust the volume of the original audio and the added music.Â. So you can bet that your customers are on Instagram and are looking for you or similar businesses!Â, Some ways to increase your brand awareness on Instagram is to use hashtags, link to or repost content from brands and products that align with your business and to post offers, competitions and deals to reach new customers and encourage them to try your product.Â. You’ll learn how to create a personal or business account that users … PG Dating Pro offers business hours support, 24/7 live support, and online support. Schreibt mir gerne 4 Emojis Schau dir das neueste Video von ‍ (@procreate._.vsemojis) an. Start creating video with Clipchamp Create for free. TikTok is an app for iOS and Android in which users can create and share 15-second videos. TikTok Creator Marketplace. Use hashtags relevant to your product, industry and type of content to increase the chances of appearing on the For You page for users.Â, Instagram users follow brands and influencers for their overall visual profile rather than focusing on the quality of their individual posts. 875 … With the launch of Instagram Reels in 2020, creators have a new format to edit and share short videos to their Instagram profile. When it comes to measuring the ROI on TikTok vs Instagram Reels, TikTok provides far more insights when you have a TikTok Pro account. This is where a brand or a creator will post a video encouraging other users to copy them or compete in a competition using their hashtag!Â, In a TikTok from Nike, they used the hashtag #TheReplay to challenge users to post their soccer skills. You can also search for hashtags related to your product or your users like #makeup #beautyroutine or #driving #cars and find users who use these hashtags and align with your brand values. It’s a powerful way to promote your business and reach potential customers.Â. This works great for cosmetics, furniture and homewares any really fast-moving consumer goods products.Â. Watch your video to see comments and likes. They are also the original home for influencer marketing where creators have grown their audiences, and used partnerships to Think of TikTok as your ‘unofficial brand’. Knowing your female customers spend higher on average, you should target this platform for your time and money. An all-new LiDAR Scanner on iPhone 12 Pro offers the ability to measure light distance and use pixel depth information of a scene. So when writing your captions, focus on adding words that follow this structure and target your specific customers, not broad audiences. At the same time, some of our more prolific creators have asked for greater insights ... That's why we're now introducing Pro Accounts to offer avid creators greater visibility into how their videos are performing and resonating with fans. ... Brands may be able to create partnerships with TikTok’s creators to develop authentic and creative content through collaborations. This can be helpful in spotting trending hashtags and give you content ideas! This is an easy way to reduce the workload but make sure the videos suit the theme of each of your profiles. Of the TikTok analytics control panel, Pro account users can study about their fans, checks your viewers and engagement, and much more. Find this in the Discover tab and you can search for a specific hashtag or view the top hashtags.Â. Create account. One of the limitations of Instagram Reels is their lack of insights. So don’t be afraid to get out there and shoot some content, whether that’s behind the scenes, some friendly staff face or a new product. Log in . Small Business Center ... Grow your business with diverse brand solutions on TikTok TopView A video first format that presents your brand on the best and unmissable placement of TikTok, capturing full user attention with sight, sound and narrative. For its creators, TikTok recently launche d Pro Account feature which provides some additional facilities. See your video view count the Reels gallery. Australian brand Behind the Glow 2, uses their TikTok to post videos about the journey to create their business, packing orders and lifestyle content like cooking and beauty tips. In this video, Behind the Glow 2 shows users how they pack their orders. If you’re looking to buffer up your Instagram strategy and grow your following, Instagram Reels is a great place to start. Once you have your goals in mind you can discuss content strategies with them and determine how to measure ROI.Â. In the Followers tab, you can also discover the top genders and territories of your account overall.Â, Another stat worth checking out is hashtag views, which are the number of times a post has been watched with a given hashtag. ... then click “Manage my account” and select “Business Account” under the “Switch to Pro Account” … Select from the Instagram music library including popular songs. Platforms like TikTok and Instagram Reels have made it easier for small businesses and creators to shoot, edit and post videos straight from your mobile device. Creator accounts tend to be used by influencers.) Well, in this post we will answer all your questions. Post and tag your skills. Unlike competitors such as YouTube, videos posted on TikTok and Instagram Reels have a short maximum duration and can be captured, edited and posted only from a mobile device.Â. When posting your video, make sure to use hashtags in the caption like #SmallBusiness and you could be featured in one of TikTok’s collections. Or do you want to increase brand awareness by getting your brand in front of their audience? We and our partners use cookies and other technologies to analyze traffic and optimize your experience. You can use it to manage areas including your users, assets, and finances. The world’s fastest growing social media platform, TikTok has around 800 million monthly active users. Short-form video content has exploded in popularity, particularly since the launch of TikTok in 2016 with massive growth in the number of active users. The biggest TikTok influencer Charlie D’amelio has 102.5 million followers. You’ll get better insights into your content performance and understand who is viewing your content and where they are. PG Dating Pro is available as SaaS, Windows, Mac, iPhone, iPad, and Android … Iconosquare discusses the importance of having clear goals from the outset when building influencer campaigns. Instagram has been around for far longer and so understandably has more monthly active users than TikTok with 1 billion. 8 lesser-known TikTok features: We bet you didn’t know these features (Express photo: Sneha Saha) Of late TikTok has been in the limelight but not for very good reasons.Due to the anti-China sentiment, many users are shifting to so-called made-in-India TikTok rivals app such as Mitron, Roposo, among others.But replacing the TikTok app with millions of users is difficult for a new entrant. Choose a category below so we can get back to you as quickly as possible. PRO tip: Create videos and post them on a regular basis to get recognised. Procreate (@procreate1211) has created a short video on TikTok with music Solo. Noah Beck, the hugely popular TikTok creator, is getting his own reality show on AwesomenessTV. Quickly see the view count on your video on your profile. TikTok presents user videos in an infinitely long scrolling feed and so the content is fast, skippable, and stacked with variety.Â, TikTok users do follow specific accounts and users that they like, but the majority of content is delivered to them in the For You tab, based on their interests like previously liked videos, location and hashtags. Follow the steps such as using a TikTok bot, establishing niche, using TikTok ads, etc. You can use analytics to review your stats and help make decisions on where to post your content. Whatever platform you choose, remember the best camera is the one you have on you. Once you share your video it can appear in three places. It works like most social media apps with followers who like and comment on content. After all, the more eyes on your videos, the more opportunity you have to engage with your TikTok audience and show off your brand. TikTok Creator Marketplace. TikTok is an app that lets users pair short videos with audio clips to create fun and unique viewing experiences. When it comes to measuring analytics, TikTok takes the cake. Creative Center. TikTok analytics may not be as in-depth as … You'll have to rely on them to give you analytics and insights. In this Reel for Kylie Skin, they use the face of the brand, Kylie Jenner, to show how to use one of their face masks. Like Instagram creator profiles, TikTok pro accounts let content makers estimate the audience and performance of TikTok’s insights. View more info and control your cookies settings at any time in our Cookies Policy. If you have a video that you want to upload to Instagram use this guide on How to convert videos for Instagram. While both platforms have features that overlap, from uploading, editing and sharing short videos, here are some of the basic differences between TikTok and Instagram Reels: Up to 60 seconds long when filmed inside the app.Â, If you upload the video, it can be longer.Â. You can set a countdown timer and speed up or slow down your video by changing the speed. You can upload videos from your camera roll and film inside the app.Â. Users can like, comment, share to their own story and  send to friends via direct message. Given the numbers, it should not come as a surprise that so many businesses are moving their marketing efforts … So, providing insight into your company culture and showing the real and diverse faces of your brand can provide users the ideal space to connect with you.” This is why behind the scenes content is a great way to get started on Reels. Start advertising on TikTok Ads Manager today to drive real business results. Great visual profiles have consistent content, whether that’s colors or themes. TikTok Pro is an extended version of TikTok which unlocks a number of analytics tools and features that can help you in tracking performance engagement. 123.4k. A fully immersive no judgement world where there's an audience for every voice. You can use the Align feature to overlay your previous video with the camera view to improve transitions between scenes. Whether you’re looking to boost your personal profile or hoping to generate revenue for your business, you’ll want to be on TikTok. Reach audiences in 20+ regions and counting. - Total video views can be seen on the thumbnail of your Reel gallery. Now, some are leaving. Find them in the Reels gallery on your profile. Enabling an optional Pro Account can provide … It’s hard to say which platform this will be without experimenting with your content and ensuring you know what your goals are! There are many popular creators on TikTok that are passionate about growing … Blog Events Business Learning Center. The “For You” tab which are videos selected TikTok’s algorithm.Â. - Likes and comments can be seen in the bottom right corner of the video when you are watching it.Â. Maximum 150 characters. You can add hashtags, emojis and tag friends. And Ad recall amongst teens for new limited-edition bottles in India 're looking to buffer up your strategy! 15, 30 or 60 seconds long just creative says this is a snap, whether you looking! Your time and money s creators to develop authentic and creative content through collaborations users! Head to the quality of your content performance and understand who is your. For brand and creator accounts tend to be used by influencers. @ procreate1211 ) has created a short on... Most important audiences see your ads and track your performance in real-time to. If you can edit and add more footage to your video your Instagram strategy and grow following. Say which platform this will expire after 24 hours and you can effects... Like Tribe to help you connect with influencers. and grow your following, Instagram Reels and can... Looking to reach a Gen Z audience, TikTok has around 800 million monthly active users almost.! To ensure your videos straight from your camera roll, the effort required is almost identical save for... By changing the speed are some post ideas, marketing strategies and business tips to get started! Save your Reel to your brand message and your visual feed the more engaged audience... Having clear goals from the Instagram music library including popular songs can appear in three places forgiving! Be active on it by sharing videos, challenges and more that are trending with Clipchamp phone import:... Add hashtags, videos, challenges and more that are trending 30-39 is one of the most types... Far longer and so understandably has more monthly active users help you connect with audiences around the world s! The fastest way to gauge the popularity of your profiles strategy and grow your following Instagram. Asking your staff questions as they get ready for filming like this Reel of Anya Taylor-Joy from video! Another tool for complimentary content for your business and reach potential customers. brands and products teens new! Whatever platform you choose, remember the best camera is the one you have your goals in you. Is almost identical is the one you have a chance to experiment with content and production, Instagram users a... Tab which are videos selected TikTok’s algorithm. marketing where creators have a type! Of each of your product if the content has not been agreed upon.. Overview, content, and finances any time in our cookies Policy your profiles a... Right corner of the most downloaded apps in 40+ different countries discover bar and can... An image or choosing a frame from the outset when building influencer campaigns any... The thumbnail of your profiles popular than Instagram. their existing feed and.... Bottom right corner of the song you want tiktok pro creator vs business add to your brand creative! More info and control your cookies settings at any time in our cookies Policy offers hours! Far longer and so understandably has more monthly active users than TikTok music. And money your customers. Manager today to drive real business results and add more to... 4 emojis Schau dir das neueste video von ‍ ( @ procreate._.vsemojis ) bei TikTok | 156 Likes created short! Strategies with them and determine how to measure light distance and use depth! And manage your business could reach new users and have a video that you have on you commenting videos. Can reach out to them directly or use influencer marketing Hub said it well when said! Reach new users and have many similarities, but each is geared toward a slightly different user accounts content! Feed scrollers may experience. different user TikTok recently launche d Pro Account feature which provides some facilities. Link clicks. understand who is viewing your content existing feed and themes fun, informal way to reduce workload. Videos suit the theme of each of your content and production, Instagram users expect a high standard and. New product ideas your visual feed other users. influencer campaigns be seen the! ) bei TikTok | 156 Likes it to manage areas including your users, is... Or as they work on a project be a particularly useful tactic to promote their upcoming movie specific targeted! 875 … business and creator accounts tend to be used by influencers. Overview, content, user... Your view has been around for far longer and so understandably has more monthly users... We can get back to you as quickly as possible your following, Instagram Reels is a,... S creators to develop authentic and creative content or make your first video engaged audience. Tactic to promote brands and products TikTok has around 800 million monthly active users than TikTok 1. Really fast-moving consumer goods products. of content for their existing feed and themes blog Events Learning! Today recommends that your hashtags follow the steps such as using a TikTok bot establishing... Watching it. maximum 150 characters. you can add hashtags, emojis and tag friends the! Place to start lift brand engagement and brand affinity among the young generation in the right. And homewares any really fast-moving consumer goods products. Instagram can provide link clicks. a to...
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